We wanted to represent our artist as lower class, in the research we conducted we found that Dubstep producers, in their rise to fame came from lower social backgrounds, a lot of them found that the genre was a way to cry out to the establishment, whether that meant commercial artists, the government as well as political and social injustice.
Our group wanted to represent our artist who was inspired by anarchistic and socialist
ideologies ; Anarchists oppose the idea that political and military domination are any good for society, and instead stride for more co-operative, anti-hierarchical forms of government. We felt that an artist who both politically and socially conscious of issues in the world would appeal to and underground audience in the Dubstep scene, as the genre centred around urban settings, a large majority of the audience would come from low or middle class background.
As an artist from a low social class we wanted his clothing to be blunt and direct, to we chose not to use labelled which showed he only cared about his music and not his image. Using brand name,labelled clothing would also of contradicted with his social background.
We wanted our audience to feel like our musician was a revolutionary, someone who stood up for what they believe in despite opposition, so we compared him to Che Guevara, an Argentinian Marxist revolutionary, he was a major figure of the Cuban Revolution, his stylized visage has become a a widely known symbol of rebellion in popular culture.OW
